The digital asset trading platform, Bitpay, has won the Frost & Sullivan Company of the Year award in the alternative payments category.

„Bitpay is a true industry leader, offering best practices in growth, innovation and leadership,“ Frost & Sullivan Chairman David Frigstad said in a June 23 statement.

Frost & Sullivan is a remarkable market research company that has been around for more than 50 years.

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Bitpay makes it easy to pay at Bitcoin
Founded in 2011, Bitpay paved the way for companies to accept Bitcoin Era as a form of payment. Operating in 164 countries, Bitpay has integrated with more than 20,000 companies, according to Cointelegraph’s Bitpay profile.

Bitpay opened a path for crypto payments, giving the industry real applications before any of its competitors. This helped bring the platform to the top of the list of award candidates, according to Frigstad.

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Bitpay allows for greater customer reach
Bitpay offers companies a wider door to accept payments from customers worldwide, according to the release of Frost & Sullivan’s findings. The platform also hosts automatic bitcoin and cash conversion, according to user preferences.

The payment processor also takes into account regulation and hosts a strong leadership, according to Frost & Sullivan in the release.

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„It is an honor to be considered among the world’s leading payment companies and to be named Company of the Year,“ Bitpay CEO Stephen Pair said in the statement, noting that the company also seeks to add additional merchants in 2020.

Cointelegraph contacted Bitpay for comments, but did not receive a response prior to the publication of this article. We will update this story as needed.